Pain is classified according to its intensity as mild, moderate and intense. CAPTOR is a new synergistic multimodal pain reliever made by Ferrer laboratories for those patients who experience moderate to severe pain.

#Challenge
Since its conception, CAPTOR was born in order to locate with a green frame that moderate to intense pain, which is represented with the different degrees of red. Once it is located, the intention is to capture it.

Both of them, the thickness of the typography that forms the logo and use of capital letters, show how CAPTOR captures pain with forcefulness and emphasis.

#Role
Art Direction + Graphic Designer

The project has been carried out as a member of the Ogilvy Health Barcelona team.