Barcelona IVF is a professional team with extensive experience in the field of assisted reproduction with the aim of offering the highest quality in the diagnosis and treatment of infertility.

#Challenge
The objective of the project was to create a new corporate visual identity with a closer, more modern and digital approach. This project represents the culmination of the transformation process that the clinic has undergone as well as reflecting the principles that they share with their patients: transparency, innovation, closeness and quality.

The first step was to renew the logo, with a more enveloping and versatile design that aims to better adapt to all the supports of regular communication. Another noteworthy change was the inclusion of the color fuchsia as a contribution of a more human touch to all communication. The website, which has also been completely renovated, offers a complete content, presented intuitively and didactically to solve the queries of both their patients and potential patients.

This new image will also be reflected in the Barcelona IVF social networks, a medium of great relevance for the clinic today, which allows the establishment of close and transparent communication with all those who are interested in our activity.
As the first communication of this new image, the campaign #enladecisióndetuvida (in the decision of your life) has recently been launched, which aims to be inclusive of all the family models that can be helped. Commitment, innovation and integrity.

#Role
Creative Direction + Art Direction + Visual Design

Project undertaken as an employee of Ogilvy Health Barcelona.