Veritas is the leading national chain of organic supermarkets. Its supermarkets were unveiled in 2002 with the aim of making the best possible food accessible to all: organic, certified, sustainable and socially fair.

#Challenge
The project encompasses the reconstruction of the Veritas supermarket online store. The objective was to create an intuitive, usable, attractive website that also reflected the values of the brand. This was possible due to the user-centered study, benchmarket and analysis of the current website.

#Process
1. UX Research (user persona + benchmarket + current website)
2. Ideation (design thinking)
3. Architecture
4. Wireframing
5. UI Design + style libraries
6. Prototyping (MarvelApp https://marvelapp.com/prototype/b9h432 )
7. Front-end (HTML & CSS – 3 slides)

#Role
Art Direction + UX/UI Design