“VinGavà!” is a campaign image for the Gavà City Council (Barcelona), which aims to activate and boost the city’s economy.

#Challenge
The challenge revolved around creating a campaign with an image and slogan applicable to all public activities offered by the City Council to stimulate its inhabitants to participate.

#Process
“Vinga va!” is a Catalan expression that means “Come on! or “Let’s go!” commonly used for motivation.
Vinga va + Gavà + ! =  VinGavà!

#Role
Art Direction + Visual Design

Project undertaken as an employee of Bassat Ogilvy Barcelona.